developers,developers,developers
Briefly mentioned this in my previous post about a certain developers company back in Cyprus. A friend of mine works there and we were discussing some of their marketing and business strategies. A developers company normally makes buildings. They get permits, get proposals from contractors and then finish the job. At least I thought it was that simple. But from what I've been told this particular company will for example sponsor an event, take over the whole advertising campaign (most of it being outsourced) and in return get cheaper contracts, permits from councils and so on. This of course is legit. Surely, to get a permit for building a structure you go through a lot of procedures, so why not speed things up with spending a lot of money. I don't believe this is something purely happening in Cyprus. Large corporations need to invest in other sectors of the economy as well in order to keep their number one objective, increase profits. I consider this approach makes a good name...