developers,developers,developers

Briefly mentioned this in my previous post about a certain developers company back in Cyprus. A friend of mine works there and we were discussing some of their marketing and business strategies. A developers company normally makes buildings. They get permits, get proposals from contractors and then finish the job. At least I thought it was that simple. But from what I've been told this particular company will for example sponsor an event, take over the whole advertising campaign (most of it being outsourced) and in return get cheaper contracts, permits from councils and so on. This of course is legit. Surely, to get a permit for building a structure you go through a lot of procedures, so why not speed things up with spending a lot of money. I don't believe this is something purely happening in Cyprus. Large corporations need to invest in other sectors of the economy as well in order to keep their number one objective, increase profits. I consider this approach makes a good name for the company as well. People can see their name on any type of advertisement be it print, tv, web.

Comments

  1. Peter8 April 2008 at 07:03

    My belief is that this is the way of the world. Like it or not it always has been this way - Money talks bull**it walks. It's a sad state of affairs. Poland - Warsaw in particular is architecturally really suffering from such behaviour of the authorities. Complete and utter disregard for what the people have to say or might feel about a particular project. Warsaw is currently developing at a phenomenal rate but there is no plan everything is just thrown in to the pot and where it lands, that's where it’s built, always by some large international corporate company. 10 years ago landscape of Warsaw was somewhat flat with one tall building protruding in the middle. Now it looks like hedgehog that went to a cheep hairdresser and had no money to finish the cheep haircut.

    However, one could argue that people, as a whole don't necessarily know what is good for them. Just a thought.

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