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For the Cyprus European Presidency, the advertising company Partners Y&R designed a logo that strikes a close resemblance to the one in the photo above. As you can see, the photo was taken from shutterstock, a royalty-free stock photo etc service. Partners Y&R responded under the postmodern ideology that nothing is original, and, any idea can pop simultaneously. In actuality, the 'inspiration' for the logo design, also appearing on the five mils coin was taken by an ancient Cyprus artifact that resembles a bird as a ship.

Now all this may be true, yet, I have worked at Partners Y&R myself, and I dare admit that the majority (all) of it's advertising designs, highly depend upon aforementioned royalty-free websites. In my case, particularly, any original material produced and presented to the owners of the company, the high in-command, were rejected in favour of some pre-existing design on the web. That is, perhaps, the reason why nothing -on the web- exists as an original, because everything is a copy of a copy. One needs only look at the Y&R website for comparison on their innovative ideas, rather than the Cypriot company that drags along the name of a succesful company to the hell of postmodernism.

Thank you Partners, but no thanks.