history lessons

For the Cyprus European Presidency, the advertising company Partners Y&R designed a logo that strikes a close resemblance to the one in the photo above. As you can see, the photo was taken from shutterstock , a royalty-free stock photo etc service. Partners Y&R responded under the postmodern ideology that nothing is original, and, any idea can pop simultaneously. In actuality, the 'inspiration' for the logo design, also appearing on the five mils coin was taken by an ancient Cyprus artifact that resembles a bird as a ship. Now all this may be true, yet, I have worked at Partners Y&R myself, and I dare admit that the majority (all) of it's advertising designs, highly depend upon aforementioned royalty-free websites. In my case, particularly, any original material produced and presented to the owners of the company, the high in-command, were rejected in favour of some pre-existing design on the web. That is, perhaps, the reason why nothing -on the web- exists as a...

"The preservation of the unsent letter is its arresting feature. Neither the writing nor the sending is remarkable (we often make drafts of letters and discard them), but the gesture of keeping the message when we have no intention of sending it. By saving the letter, we are in some sense 'sending' it after all. We are not relinquishing our idea or dismissing it as foolish or unworthy (as we do when we tear up a letter); on the contrary, we are giving it an extra vote of confidence. We are, in effect, saying that our idea is too precious to be entrusted to the gaze of the actual addressee, who may not grasp its worth, so we 'send' it to his equivalent in fantasy, on whom we can absolutely count for an understanding and appreciative reading". (full text mere)